A man selling oranges on the street. He was illiterate and therefore never read newspapers.
out some signs and spent the day praising the taste of her merchandise. Everyone bought
man improved his position. With the money, put more signs and began to sell other fruits.
Business is progressing rapidly, when her son - who was educated and had studied in a large city - went to see him.
"Dad, you do not know that the world is going through difficult times? The economy is terrible! "
Concerned, the man reduced the number of signs and began selling goods of inferior quality because it was a little cheaper.
sales plummeted immediately.
"My son is right," he thought, "Times are hard
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